CHICAGO COLLECTIVE MEN’S EDITION
AUGUST 1- 4, 2026
The Chicago Collective is hosting top brands from around the world.
ARMORLUX / FUSALP / EUROPANN / HARTFORD / LAULHÈRE / OFFICINE GÉNÉRALE / OLOW / ST JAMES / SIMMONOT GODARD
ARMOR LUX
Armor Lux was founded in 1938 with a commitment to producing the highest-quality knits from its factories in Brittany, France. Taking inspiration from the French maritime tradition, Armor Lux produces authentic pieces such as the mariniere, the “Breton” sweater and the wool peacoat. Rooted in our Breton heritage with a modern sensibility, Armor Lux embodies the independent spirit of the sea.
EUROPANN
Founded in 1991 in the south of France by the Azoulay brothers, Europann embodies a lifestyle inspired by Saint-Tropez and the Mediterranean Riviera. For over thirty years, the brand has been creating elegant and timeless menswear designed to
accompany the finest moments of summer.
All our collections are designed in our French studio using premium Italian fabrics, mainly linen and cotton, carefully selected for their quality and comfort. Combining Mediterranean ease with sophistication, Europann offers pieces that transcend
seasons while remaining true to its identity.
Our universe is built around a complete range of products, including shirts, polos and knitwear, swimwear, trousers, shorts, accessories and footwear.
Present in its boutiques in Saint-Tropez, Cannes, Bandol, Juan-les-Pins, Le Lavandou and Miami, the brand also enjoys an international presence through a
network of partners across Europe, Asia, the Americas, the Middle East and the Indian Ocean.
For more than thirty years, Europann has collaborated with prestigious hotels, concept stores and multi-brand boutiques, relying on a commitment to excellence, responsiveness and tailor-made partnerships.
FUSALP
In 1952, two visionary tailors from Annecy decided to introduce entrepreneurship to their savoir-faire by creating ski garments, including the skin-tight ‘fuseau’ stirrup pants. Born in the heart of the French Alps, Fusalp—which takes its name from an abbreviation of ‘fuseau from the Alps’—has a signature style that makes it the perfect choice for a returning community of connoisseurs in France as well as around the world.
Generations of ski champions have competed in Fusalp at international events. Shared values of discipline, performance and elegance have fuelled this natural association. Fusalp recently returned to the highest international competition as official supplier of the Monaco Olympic Committee at the 2018 Winter Olympic Games in Pyeongchang.
Fusalp’s creative director Mathilde Lacoste orchestrates a balanced equation of tradition and modernity, as well as innovation and style, by constantly exploring the savoir-faire and historic codes of the brand.
HARTFORD
Revisiting classics from the American wardrobe by giving them a twist of modernity was the project of the Hartford line imagined by Yves Charenton in the United States in 1979. A defining encounter triggered his new adventure: a New York manufacturer sold him an old stock of oxford and chambray fabrics, ideal materials for producing his first vintage-inspired shirts, a look that didn’t exist in the market.
The Hartford studio returned to Paris a few years later and became more structured and commercially established. By blending European influences with a relaxed, west coast aesthetic, the label soon became a cult brand on both sides of the Atlantic. It is not surprising that Bruce Springsteen and Eric Clapton quickly became fans …
Hartford has evolved to keep in sync with the times while preserving the family values so important to its creator. Today its shirts, thanks to their materials and styling are a guarantee of perfection.
LAULHÈRE
Inspired by lightness, the Laulhère Spring-Summer 2027 collection celebrates natural materials such as cotton and linen, luminous colours and airy volumes. This season, that spirit of lightness unfolds within a dense and verdant tropical world. At the heart of this visual intensity, our accessories become a breath of fresh air, a touch of light that balances, reveals and enhances silhouettes. Berets, caps and bandanas define the look, bringing character, attitude and personality to every outfit.
OFFICINE GENERALE
Founded in 2012 by Pierre Mahéo, Officine Générale envisions a Parisian wardrobe that is both relaxed and refined, blending the precision of tailoring with the
authenticity of workwear. True to this ethos, the label favors exceptional fabrics sourced from the finest Italian, Japanese, and British mills, crafting timeless pieces built to last.
That vision carries forward into the Spring-Summer 2027 collection, Crossing Paths. Drawing inspiration from the atmosphere of the Port de l’Arsenal in Paris, it celebrates those transient places where paths intersect, and every silhouette carries its own story. Balancing natural elegance, generous volumes, and everyday functionality, the collection navigates the shifting moods of the seasons while staying true to Officine Générale's DNA: a complete, modern, and enduring wardrobe designed to be worn through every moment of life.
OLOW
"A collection to embrace this wind of extreme freedom. To rediscover the memory of those precious moments when our blood flowed faster through our veins, when our burning hearts throbbed in our chests, when our sometimes-clogged lungs swelled like balloons filled with wild air. To live only in the present, without barriers, rules, or constraints. Connected to others and to nature. To cast aside these fears that are eating away at us. To have as our only goals a constant sense of wonder and completely letting go. To finally become once again those playful dogs, who believed
that anything was possible"
SAINT JAMES
For more than 130 years, SAINT JAMES has drawn its inspiration and expertise from its origins: the sea. Sailor sweaters, peacoats and Breton striped shirts—these iconic garments have built the worldwide reputation of the French brand and continue, season after season, to embody a style that is both timeless and authentic. Awarded the French “Entreprise du Patrimoine Vivant” label in 2012, SAINT JAMES reinterprets its signature pieces each season while continually renewing its creative vision through a wide range of collaborations, introducing new silhouettes that blend heritage with contemporary relevance.
SIMMONOT GODARD
The Simonnot-Godard house, founded in 1787, stands as the last French manufacturer of woven handkerchiefs. Today, this tradition endures in the service of the most prestigious stores in Europe and around the world. A Simonnot-Godard handkerchief offers a truly singular experience — an authentically artisanal product that celebrates traditional craftsmanship and meticulous attention to detail. The house works exclusively with linen and cotton, selecting only the finest yarns. From thread to finished piece, it takes five months to complete a Simonnot-Godard pocket square or
handkerchief.
We are the last company producing handkerchiefs with artisanal methods, — making each product very exclusive and luxurious.
More than a mere continuation of a family legacy, the house is undertaking a genuine rebirth right now. Under the impulsion of Benjamin and Gersende Simonnot, the Simonnot-Godard name resonates more than ever in the world of men'style.
Our philosophy: Family heritage and tradition, luxury quality, advanced Jacquard weaving technics, Creativity & exclusivity, long history, selective distribution, efficient service. High Mark up and long-term partnerships with our clients.
