COLLECTIVE CHICAGO

FEBRUARY 1-4, 2025

The mart - 222 merchandise mart plaza floors 4 & 7 chicago, il 60654
The Chicago collective is the premier national menswear show in North America, hosting top brands from around the world. 5 French brands of international renown among the most beautiful brands of classic and contemporary men’s clothing making Chicago Collective a truly unique place.

ARMOR LUX / HARTFORD / SERGE BLANCO / EUROPANN / SIMONNOT GODARD

‍

ARMOR LUX: Founded in 1938 in the city of Quimper in Brittany, Bonneterie d’Armor is today a French textile manufacturer leader with over 5 million pieces sold per year. The company gained its reputation for high quality contemporary apparel with its iconic knitted Breton striped shirt.

‍

HARTFORD: By blending European influences with a relaxed, West Coast aesthetic, the label soon became a cult brand on both sides of the Atlantic. Hartford has evolved to keep in synch with the times while preserving the family values so important to its creator. Today its shirts, thanks to their materials and styling, are a guarantee of perfection.

‍

SERGE BLANCO: “Discover our FW25 collection, which revolves around several themes. First, a 'Work-Military' spirit combining multiple characteristics, blending aesthetic appeal on one hand with a 'robust' military-inspired universe on the other. Next, we have the City Fashion theme, offering a chic urban look while keeping comfort as a priority. Also, a touch of escapism with a Chic Trekking trend, perfect for a road trip. A fashion line that is both functional and stylish, ideal for adventures while staying on-trend. Finally, a line titled 'Après Ski Chic' offering a sophisticated blend of comfort and style, focusing on winter and outerwear. It also includes more casual, cozy clothing, evoking a cocooning spirit that makes you want to stay warm rather than brave the cold outdoor temperatures.”

‍

EUROPANN: Chic and casual, Europann stands out with its French Riviera style, inspired by the Mediterranean Sea. The brand is distinguished by the authenticity of natural and comfortable materials, linen and cotton of high quality. Summer 2025 collection includes : swimwear, shirts, shorts, pants, polos, and accessories. Collections are designed in France, mainly with colorful Italian fabrics.

SIMONNOT GODARD: The Simonnot-Godard house, founded in 1787, represents the last French creators of woven handkerchieves. Today this tradition is maintained in the service of the most beautiful stores in Europe and in the world. The woven handkerchief Simonnot Godard, it is a unique experience, a product authentically artisanal, which respects the know-how and the care of formerly. They produces only linen and cotton, the finest yarns. More than a mere continuation of the family business, the house is undertaking a genuine rebirth right now. Under the impulsion of Benjamin and Gersende Simonnot, the Simonnot-Godard name resonates deeper than ever within the world of men's style.

‍