Firenze, Fortessa da Basso

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‍Promas, the French Men’s Clothing Federation and the DEFI renew their collaboration and support the participation of 31 French brands in PITTI UOMO 107. French brands will bring to Florence all the original expression of French fashion in the heart of the world of men’s fashion.

This partnership reflects a shared strategic vision for the international growth of French menswear, an objective that Promas is also pursuing in the digital space through Promas LIST. 

The best French brands are present on 4 sections of the show : Futuro Maschile, Dynamic Attitude, Fantastic classic and Superstyling, from classic to informal by combining creation and innovation.

Adn Paris / Again / American College Usa / American Vintage / Armor Lux / Bernard Zins / Berni / Bombers Original / Caleb Paris / Chapal / Coltesse / Corso Mille / Daytona73 / De Bonne Facture / Figaret Paris / Homecore / Inoui Editions / Iron And Resin / Lafaurie / Laulhère / Le Temps Des Cerises / Llosa / Mii / Mouty / Noyoco / Pas Une Marque / Paul & Joe / Jagvi Rive Gauche / Redskins / Seraphin / The Hideout Clothing
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FUTURO MASCHILE

ADN PARIS / BERNARD ZINS / CALEB PARIS / MAISON CHAPAL / COLTESSE / DE BONNE FACTURE / HOMECORE / INOUÏ EDITIONS / LAFAURIE / LAULHÈRE / MII COLLECTIONS / PAUL & JOE

ADN PARIS: “Our approach to dressing is defined by the delicate selection of the finest fabrics, the timeless elegance of clean lines, and the great care taken to make our pieces. Relentlessly questioning the definition of "classics", the new FW25 collection revisits the ideal seasonal wardrobe by blurring the boundaries between feminine and masculine clothing, tailoring and utilitarian codes, and understated elegance and laid-back styles to bring together the best of all worlds. From signature pieces with sculptural volumes and refined fabrics, this collection definitely reflects our philosophy: offer the ultimate dressing crafted in exceptional materials and with the highest standards and expertise in Paris.”

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BERNARD ZINS: Filled with 20th century masterpieces, the Mies van der Rohe-designed Kröller-Müller Museum in Otterlo, Netherlands provides the inspiration for AW25. Bathed in flat Northern European light, history and autobiography intersect with modernist lines and a fertile palette of textures and colours, the AW25 collection is divided into 3 themes. ‘The Essentials’ is a fresh crop of wardrobe staples, reinterpreted to create the perfect seasonal balance. ‘The Perspectives’ combine house techniques and shapes with traditional savoir-faire. ‘The Expressions’ are Parisian modern masculinity, blending architectural shapes and precision engineering.

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CALEB PARIS: Founded in 2022 by Aaron Moyal and Samuel Milgrom in Paris, Caleb embodies a unique fusion of the past and the present, inviting everyone to explore, experiment, and express their own creativity through clothing. Caleb is inspired by the values of freedom, daring, and authenticity, Caleb encourages everyone to embrace their own journey, to get lost in the shadow and light, to discover new horizons, and to create their own style.

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MAISON CHAPAL: Founded nearly two centuries ago and now recognized as the reference in the creation of exceptional leather collections, Maison CHAPAL represents French craftsmanship in the United States. This year, eighth-generation Jean-François Bardinon, current President and Artistic Director, wishes to retrace the history of CHAPAL in New York. As a tribute to his family adventure, he recalls the transatlantic journey that began at the end of the 19th century through the opening of several tanneries and factories, including one in Brooklyn with the manufacture of sheepskins, for jackets for the Army Air Force, felt hats made from rabbit hair... The journey between the two continents has never ceased. CHAPAL collections have a very intimate link with the great American outdoors, Aeropostale, roadtrips and movies... 



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COLTESSE: The Fall/Winter 25 collection by Coltesse showcases timeless Parisian style crafted in our Parisian atelier. Made with sustainable materials, it combines comfort and practicality with elegant, functional designs. Each piece reflects our commitment to quality, local craftsmanship, and responsible fashion.

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DE BONNE FACTURE: De Bonne Facture is a premium and sustainable menswear brand created by Déborah Neuberg in 2013. The wardrobe loosens men's classics items with contemporary cuts, high quality natural materials that are certified with CSR commitments, especially on dyes and animal welfare. The pieces are sustainably manufactured by regional ateliers specialized in unique know-how, respecting historical and local manufacturing cultures. The brand is a pioneer in "made by" with each item that tells the name of the atelier that made it. The brand is based on five pillars: longevity of the clothes, traceability of the workshops, origin of materials, ecological impact and preservation of industrial know-how. De Bonne Facture received the B Corp certification in 2022.

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HOMECORE: A soul odyssey : “Homecore is taking you through an inner journey. It is all about spiritual exploration and human connection. A quest for what matters the most, simplicity and authenticity. This collection is inspired by nature through Claude Monet’s Nymphéas, as well as architecture through the stone carver Lorenz Stöer’s work. This fusion creates a visually rich assortment of colors, textures and styles. The fabrics include plush wools, cozy knitwear and intricately woven jacquards. This season, follow us on concrete winter slopes in a snowy stone landscape, towards grounding, balance and harmony.”

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INOUÏ EDITIONS: “The new stories for the winter season 2025-26 can be told in the desert of Nevada, in the splendor of the Piranesi ruins or in the heart of Paris. Inouï Editions has set up residence in the galleries of the Louvre, interpreting the museum's masterpieces in an exclusive collaboration of two designs that will be used on a range of accessories. The fantastic bestiary that has been invited to InouÏ Editions over the years, has taken up residence there. Mischievous squirrels, ambivalent butterflies, lucky elephants, friendly dogs, sophisticated horses, talkative lions and flamboyant dinosaurs add an aura of mystery to the accessories. The printed and embroidered fauna is infinitely varied, but it's the feline masters who reign over the collection, with designs such as Jorgen, Mike, Leonard, Piranesi, Panthère, Histoire and Nicolas.”

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LAFAURIE: “This winter collection perfectly embodies Lafaurie’s vision: sharp cuts, signature tones, and essentials designed to offer the freedom to craft simple yet refined silhouettes by playing with fabrics, fits, and colors. The collection features a technical riding coat, a double-breasted overcoat, military-inspired baggy trousers, a reimagined painter’s jacket, a modernized track jacket, and tennis-striped shirts. Our Winter 2025 vestiaire celebrates a mastered simplicity, elevated with an arty twist.”

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LAULHÈRE: Founded in 1838 at the foothills of the French Pyrenées by Lucien Laulhère, Maison Laulhère began manufacturing berets in 1840. Since then, the brand have never stopped producing this mythical object, the beret, which is the result of a unique ancestral heritage and a know-how which is now only held by a handful of passionate people. The ambition is to tirelessly modernize the beret and bring it to the forefront, year after year, while perpetuating the priceless heritage of which they are today one of the last guardians.

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MII COLLECTION: Founded in 2012 by the French-Indian designer duo Lucie Bourreau and Bapan Dutta, Mii Collection is a brand dedicated to handmade ready-to-wear garments and accessories. The pair met while studying Textile Design at the École des Arts Décoratifs de Paris, embodying the yin and yang of their distinct origins, languages, and temperaments. This complementary dynamic defines the unique identity of their collaboration. During a journey to India in 2009, Lucie and Bapan witnessed the economic challenges faced by local artisans. Inspired by this experience, they launched Mii Collection – which stands for "Made In India". The brand combines their creative talents and cultural backgrounds to support artisans while preserving and celebrating ancestral, endangered craftsmanship through meticulously handcrafted pieces.

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PAUL & JOE: Tokyo Velvet merges Parisian elegance with the vibrant energy of Tokyo. Inspired by the contrasts of the Japanese capital, the collection features modern and refined silhouettes, perfect for urban living. Velvet, showcased on short jackets and trousers, brings luxury and comfort, while three-piece suits in fine wool embody timeless elegance. Brown Vichy coats and a dragon-patterned shirt add warmth and character. Crafted in France, the garments reflect artisanal expertise, featuring exceptional materials and a palette inspired by Tokyo's nocturnal hues. A collection designed to blend modernity, tradition, and sophistication.

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DYNAMIC ATTITUDE

AMERICAN COLLEGE USA / BOMBERS ORIGINAL / DAYTONA 73 / LE TEMPS DES CERISES / REDSKINS / THE HYDEOUT CLOTHING

AMERICAN COLLEGE USA: American College is the story of two childhood friends, musicians and composers, who wanted to see again the fashion icons of the past. They were at a small coffee shop, when they brought up the idea (maybe a little nut at that time) of remaking an old, forgotten jacket: the "Varsity". On that crazy spot, they decided to make that dream turn into reality. Thanks to the original cut and trendy look, the jacket they conceptualize becomes a reference; the most recognized fashion magazines, and the finest outlets see the brand as a new shining star. The AC Varsity is born, with its colors, its style ... More than a garment, it is an urban & arty concept taken by actors, DJs and celebs all over the world

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BOMBERS ORIGINAL: From the military uniform to the favorite jacket of bad boys, the Bomber jackets have been constantly reinterpreted without ever losing their splendor. Since its creation in the 1950s, this iconic jacket has survived decades without aging. Initially designed for technical needs rather than stylistic desires, the "MA-I" and "B15" models were developed for American naval and air force fighter pilots. A unique silhouette and a magic formula which has made this jacket a timeless and cross-generational fashion icon to which Bombers Original remains and will always remain faithful.

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DAYTONA 73: A true embodiment of authenticity and the gentleman rider spirit, the DAYTONA 73 brand has been renowned for its expertise in leather for over 20 years. Over the years, it has developed unique and original pieces that retain their character while keeping up with the times and trends. You'll find all the Racing and Military codes on textile pieces to satisfy everyone's everyday needs. Wearing a DAYTONA 73 model means asserting your personality and adopting a real lifestyle!

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LE TEMPS DES CERISES: Le Temps des Cerises was born in 1998 in the heart of the cradle of denim and the passion of its founders Gil and Lylian Richardière for the blue fabric. It is in the Mediterranean basin that the brand has been able to perpetuate a unique know-how in the manufacture of its jeans. The brand has established itself as a specialist in JEANS and a fashion benchmark for women, men and children, with elegant and rebellious collections that blend seduction and casualness.

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THE HYDEOUT CLOTHING: “"Addiction" where the beauty of flourishing against all odds is embodied in every piece. This release embodies the resilience and beauty of blooming against adversity, even in the coldest months. Drawing inspiration from the delicate yet potent poppy opium flower, "Addiction" symbolizes our dedication to life, progress, positivity, love, and continuous growth. The collection features an earthy and vibrant color palette inspired by opium poppies, grounded in blacks, creams, greens, and accented with shades of violet and red. This range includes knit sweaters, hoodies, thermal sweaters, crochet sleeveless cardigans, crochet bucket hats, baggy denim jeans, and a crochet duffle bag.”

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FANTASTIC CLASSIC

CORSO MILLE / FIGARET PARIS / SERAPHIN

CORSO MILLE: Inspired by the tradition of men's tailoring, Corso Mille continues to redefine the boundaries of masculine elegance with a vision tailored to the needs of the modern, urban man. The FW25-26 collection introduces a curated selection of versatile pieces designed to accompany the contemporary gentleman from business meetings to his most exclusive moments: from wool blazers enriched with technical details, perfect for formal occasions, to a waterproof bomber ideal for a day on a sailing yacht. Each garment is thoughtfully crafted to meet the demands of a sophisticated, modern clientele always on the move. The standout pieces of this collection are crafted using cutting-edge technical fabrics harmoniously combined with natural materials like soft, premium Italian wools. 

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FIGARET PARIS: “Tailored for life, cut by culture.” This season, Figaret’s craftsmanship takes center stage, combining timeless elegance with contemporary flair. Cozy flannels, wool shirts, and matching overshirts and pants offer warmth and versatility. Premium Italian fabrics elevate our “beaux tissus” collection, while Grand Large brings a maritime touch with sailor coats and blue stripes. Anchored by our iconic double-twisted cotton poplins, this collection invites to embrace the art of the shirt, tailored for life and inspired by French culture.

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SERAPHIN: Founded in 1975 and located in central Paris, Seraphin is unique among European luxury brands. One of the last remaining French menswear luxury leather ‘manufactures’ to use traditional artisanal skills; it operates from historic workshops on the Quai de Valmy where the tanners and leatherworkers of Paris were located in the time of Napoleon.
« This collection is inspired by creative elegance with strong personality, notably with deer leathers lined with nutria and entirely hydrophobic chamois calf leathers »

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SUPERSTYLING

AGAIN / AMERICAN VINTAGE / ARMORLUX / BERNI / IRON AND RESIN / JAGVI RIVE GAUCHE / LLOSA / MOUTY / NOYOCO / PAS UNE MARQUE 

AGAIN: This collection is inspired by the muddy lands of the Jura fields, where winter and autumn intertwine in a humid symphony. The agricultural landscapes unfold in expanses of dark earth, marked by the trails of plowing and the footprints of cows, the true souls of this territory. At the edge of the fields and forests, nature unveils a palette of earthy tones, revealing the discreet passage of wildlife. This collection creates a bridge between rural wardrobe and the English aristocracy. Each piece elegantly captures this environment rich in color and texture. A suspended universe that pays homage to this resilient nature shaped by a rainy climate.

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AMERICAN VINTAGE: This spring-summer 2025, the American Vintage Man incarnates in Marseille. Under the sun and the blue sky, our collection vibrates from fluo to pastel. Whether preppy, casual or technical, spring-summer can be worn from morning to night – from the office to aperitivo. Comfort, colour, contrast, softness and layering are the primary inspirations for this new collection.  

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ARMOR LUX: Founded in 1938 in the city of Quimper in Brittany, Bonneterie d’Armor is today a French textile manufacturer leader with over 5 million pieces sold per year. The company gained its reputation for high quality contemporary apparel with its iconic knitted Breton striped shirt.

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BERNI: “The doors open wider. This second collection, naturally named "You’re Welcome – 2/2," seamlessly builds on the first, continuing to capture the essence of Berni’s closet through meticulously crafted silhouettes, refined materials, intricate details, and a cohesive palette. Rooted in comfort and functionality, the collection further explores the idea of clothes that feel like home, carrying the spirit of Berni’s house into every journey. Welcome back.”

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IRON AND RESIN: “We are the opposite of fast fashion. what does that mean? the goods we make have been built for a purpose. we use them. we field test them, we break them, we're hard on them. Why does that matter? we work hard to produce goods that go beyond a single season usage. we’re all about building goods that last a lifetime, whether that be for camp, coastal vagabonding, short moto rides, long moto rides, tinkering in the garage, a night out in the city, sitting behind the computer, you name it.”

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JAGVI RIVE GAUCHE: “What we claim : each style is a story. Each product tells a story of a French heritage profession as a painter, an alpinist, a writer or a musician, even a construction worker. We are a French regenerative premium craft menswear brand. We design in Paris, we select European and Japanese Fabrics, we manufacture in Portugal and France. JAGVI. Rive Gauche's vision of modernity usually empowers its roots from fashion design innovation and new technics, regenerating human emotions. JAGVI. Rive Gauche operates as a research company, focused on minimizing the environmental footprint of its collection by pioneering the transition towards a sustainable creation.”

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LLOSA: Llosa’s creations find their inspiration in a time capsule where one enjoys a PAUSE. Between a fantasized past and an alternative future, a dreamy cloakroom where the tailor’s know-how is in constant movement. The structured comfort of the urban elegance signature reveals itself through natural ergonomics. An ode to tomorrow’s uniform.

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MOUTY : This season, MOUTY draws inspiration from timeless icons such as Paul Newman, Pharrell Williams, Steve McQueen, and A$AP Rocky, blending their unique influences to create a collection that exudes quiet luxury and modern sophistication. Our silhouettes are elegantly structured, with luxury subtly expressed through exquisite materials, precise tailoring, harmonious color palettes, and refined details. The collection embodies a fascinating ambivalence: pieces borrowed from a classic luxury wardrobe—chic, slightly preppy, almost reminiscent of a "First Lady" aesthetic—reimagined with the codes of everyday urban fashion. Key materials include tweed, cashmere wool, leather, faux fur, and denim, offering a tactile richness that enhances every design.

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NOYOCO: “Since 2016, our teams have been travelling the world in search of the most exceptional, innovative, and sustainable natural fabrics. Our mission is to provide you with limited-edition clothing for your next adventure. Our collections are designed for explorers, innovators, and the curious. A modern and eco-friendly wardrobe with a spirit of adventure and a touch of comfort. Through the story of our products, our goal is to inspire people to continue innovating, connect with nature, and build beautiful things”

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PAS UNE MARQUE : The fourth chapter in Pas Une Marque’s exploration of resistance and questioning, “Devil’s in the Details” celebrates the power of nuance. Structured tailoring meets raw textures, blending Peruvian fibers, natural dyes, and reimagined denim. 3D embroidery and shadowed prints blur the line between fashion and sculpture, evoking depth and meaning. Every piece tells a story, inviting the wearer to uncover beauty in imperfection. A bold continuation of the brand’s philosophical journey, this collection transforms details into statements of intent.

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