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This is where fashion and culture converge. Where businesses are empowered, visions are realized and lasting connections are made. This is PROJECT!
The best place for LIST, a selection of new French talents: ADN PARIS / GUNTHER / HEADONISTE / VERY RARE
ADN Paris: Our approach to dressing is defined by the delicate selection of the finest fabrics, the timeless elegance of clean lines, and the great care taken to make our pieces. Relentlessly questioning the definition of "classics", the new FW25 collection revisits the ideal seasonal wardrobe by blurring the boundaries between feminine and masculine clothing, tailoring and utilitarian codes, and understated elegance and laid-back styles to bring together the best of all worlds. From signature pieces with sculptural volumes and refined fabrics, this collection reflects our philosophy: offer the ultimate dressing crafted in exceptional materials and with the highest standards and expertise in Paris.
GUNTHER Paris: Evoking the English countryside, the GUNTHER Fall/Winter 2025 “Balade Anglaise” collection embodies a perfect balance between elegance and comfort.
Timeless silhouettes combine with noble materials, iconic check patterns and a subtle palette of deep greens, earthy browns, delicate beiges and shades of gray.
Comfortable knits, structured coats, bi-material ensembles are all designed to capture the timeless spirit and modern sophistication of GUNTHER PARIS.
HEADONISTE : "The Inner Journey"**
“The Danish call it Hygge (pronounced "hoo-gah"), the Scottish refer to it as còsagach (pronounced "cos-ah-gach"), and the Swedesh use the term Lagom. All celebrate, in their own way, a way of life, even a philosophy, a hedonism that calls for simplicity and comfort, slowness, and simple pleasures. Finding joy in small things, the quality of a stitch, the feel of a beautiful fabric, the comfort of a lining—this is the philosophy of our H25 collection. Natural fibers with cozy and comfortable appearances are in the spotlight, all in soft and powdery colors. Our wools, made even softer with alpaca, angora, and cashmere, will be offered in subtle and rich variations that align with the very understated and chic aspect of the collection. Encouraging travel, but an inner journey.”
VERY RARE: This winter, VERYRARE delivers its most daring collection yet: drawing from the timeless allure of Parisian architecture, the collection fuses luxury aesthetics with urban rebellion. Expect oversized silhouettes, premium jacquard fabrics, and edgy embroidered designs that push the boundaries of creativity. From villainous reinterpretations of pop culture to unique artwear pieces, each item tells a story of raw authenticity and refined elegance. Step into the season with unmatched energy.