At Pitti Uomo 110, the spotlight turns to contemporary French menswear through the joint initiative of PROMAS, the French Menswear Federation, and DEFI.

Creativity and dynamism set the tone for the 20 brands presented at the Fortezza offering a rich overview of what French menswear represents today: responsible design, cultural dialogue, entrepreneurial dynamism and a renewed interpretation of Parisian elegance. A collective vision that reflects the vitality of the French menswear scene, where craftsmanship, experimentation, and cultural dialogue converge.

The selection presented at this edition brings together established and emerging experimental brands, including AMERICAN VINTAGE / ANTIK BATIK /ARMOR LUX / BOMBERS ORIGINAL / CACHÍ / CALEB PARIS / MAISON CHAPAL / CLASSIC LEGEND MOTORS / CORSO MILLE / DAYTONA73 / EMILE GARÇON / EUROPANN / FRANCESCO SMALTO / IRON AND RESIN / JAGVI. Rive Gauche / LE TEMPS DES CERISES / MAISON HIDEOUT / MUSEUM GARMENTS and VON DUTCH.

Our French brands will be presented across the various conceptual halls of the venue

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*PROMAS, THE FRENCH MENSWEAR FEDERATION and the DEFI support the national and international growth of menswear brands through business and communication programs, funding initiatives, and a digital platform — promaslist.com — designed to make it easier to search for, discover, and connect with French menswear companies. By offering detailed information on more than 240 brands, their latest collections, and direct contact details, the platform streamlines business

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