SUPERSTYLING

ALBUM / AMERICAN VINTAGE / ARMOR LUX* / BASK IN THE SUN / IRON & RESIN  / LES GARCONS FACILES / LE BRUN / MII / NOYOCO / OLOW / OUEST PARIS / PAS UNE MARQUE / RÉGÉNÉRER / VALETTE STUDIO / VERY RARE

*unsubsidized

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ALBUM

Album is a high end ready to wear menswear brand that offers a total look collection of reinvented basics with sophisticated cuts and high quality fabrics from Italy and Japan partially upcycled, with details that will make the product stand out. A strong outerwear proposal is key to the brand, but not missing out on other categories like t-shirts, bottoms, denim, shirting and accessories. "Simple and Special" is the concept. In between colors bring a strong but subtle look with an aesthetic signature. Well manufactured with beautiful details. Cool, relaxed, clean and easy to wear.

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AMERICAN VINTAGE

Michaël Azoulay founded the American Vintage brand in Marseille in 2005, inspired by the United States. He had been struck by the vast open spaces and the relaxed atmosphere they create, and decided to redesign that most timeless basic, the T-shirt. The collections have grown season by season, structured around increasingly detailed pieces. American Vintage now offers men's, women's and children's ranges, where colors and materials, the brand's DNA, generate excitement.

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ARMOR LUX

Founded in 1938 in the city of Quimper in Brittany, Bonneterie d’Armor is today a French textile manufacturer leader with over 5 million pieces sold per year. The company gained its reputation for high quality contemporary apparel with its iconic knitted Breton striped shirt.

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BASK IN THE SUN

“Bask in the Sun is a men's wardrobe with a strong iodine content, inspired by both the heritage of marine clothing and urban fashion. We develop original designs with clean and functional lines. From the Basque Country, we cultivate our differences and affirm the unique character of the brand season after season. From the very beginning, for each of our collections, we have made a point of using organic, natural and recycled materials as a priority in order to have the least possible impact on the environment.”

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IRON & RESIN

“born in a small Southern California blue-collar beach town, graced with world class point breaks and seaside racetracks, where ghosts of a once towering oil industry still linger in the shadows...Iron & Resin is the brainchild of several friends, after years- and-years of industry experience, who decided to turn back the clock and start a new. We started this brand because we were tired of the disposable garbage so many brands were peddling to us. The result is a small, hand-built collection of goods that draws heavily upon the founder’s own lifestyles and experiences”

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LES GARCONS FACILES

“The definition of the word "farniente" can be summed up as a certain sweetness of living, which aligns perfectly with the mindset of our brand. From the very beginning, our goal has always been to convey a cool, light, accessible, and unifying image, a love for a relaxed way of life, so to speak. This collection fully embodies this mindset; it has been designed to accompany you in your moments of relaxation and pleasure. So, let yourself be carried away by the softness of our collection and immerse yourself in the art of "farniente" with us.”

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LEBRUN Paris

Founded in Paris and inspired by the urban lifestyle, Damien Lebrun offers an elegant and complete wardrobe for men and women. With its authentic and demanding approach, the House captures the particular essence of a timeless modernity that combines chic and comfort. MII : a love letter to classic French style handwritten with traditional Indian crafts. Collections are realized in jewel-like hues or classic neutrals, with exquisite handwoven textiles and embroideries, bright screen and block prints made by Mii’s in-house artisans at their ateliers in Bengal. These are textiles, patterns and textures which are impossible to reproduce with machines.

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NOYOCO

Since 2016, the NOYOCO team has been traveling the globe in search of the most exceptional, innovative, and sustainable natural fabrics. NOYOCO’s mission is to offer you limited-edition clothing for your next adventure, blending a modern, eco-friendly wardrobe with a spirit of adventure and a touch of comfort. Through the story of its products, NOYOCO aims to inspire people to innovate, connect with nature, and create beautiful things. Each collection is crafted for explorers and innovators, designed to accompany you on every journey.

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OLOW

“Artistic collaborations are at our core, and for the SS25 Collection - Travel Diaries, we have worked with five talented international artists: Freya Clarke, Madeleine Illustration, We are out of office, Cecile Jaillard, and Enikoe Eged. Each artist brings a unique story to life through the collection, sharing their travel experiences and adventures. Their artworks serve as visual diaries, capturing the essence of their journeys and infusing our collection with a sense of wanderlust and exploration.”

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OUEST PARIS

«  For Spring Summer 2025, OUEST Paris is doubling down on its signature denim uniform, this time with an escapist twist. Taking inspiration in Gus Van Sant movies, Americana and the tropes of surfing culture, Arthur Robert is dreaming an imaginary subculture of sexy surfing cowboys. The classic OUEST Paris denim pieces look sun faded, in washed California pastels, and the silhouette mixes snug jackets with the ease of baggy pants. Surfing shorts are remade in a chic suiting wool, and sharp coats are crumpled and overdyed, like they came out of the ocean. Tough fabrics are washed, sun-bleached or tie-dyed, as if these urban staples had gone surfing. A play on the Western fetish cliché, the biker vest and chaps are remade in repurposed vintage wetsuits, echoing the work of a manic surfing cowboy artisan. An outdoor inspired sandal is fused with a cowboy boot sole, in 3D printed rubber. This season, Ouest Paris debuts for the first time a collaboration on a line of sunglasses with our friends at A-Society, fusing the codes of the traditional metal Aviators with surf-inspired frames. Again, the best of both worlds. »

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PAS UNE MARQUE

"Embroidery of Dissent," the third chapter in Pas Une Marque's exploration of philosophical questioning and resistance through fashion, follows "Threads of Dissonance" and "Seams of Dissent." This collection delves into the intricate relationship between embroidery and dissent, both literally and metaphorically. Employing the meticulous art of embroidery, each stitch symbolizes defiance against norms, creating patterns that challenge conventional aesthetics and express resistance. Metaphorically, the collection reflects a deeper inquiry into resistance and individuality, prompting contemplation of dissent in personal and societal contexts. By blending traditional techniques with contemporary designs, Pas Une Marque challenges fashion and art boundaries, encouraging authenticity and non-conformity. Reflecting on this journey, the creative director highlights the evolution from exploring conflicting elements and connections to integrating these themes through embroidery, symbolizing and articulating dissent's complexities. This collection is a testament to Pas Une Marque's commitment to authenticity, creativity, and philosophical exploration.

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RÉGÉNÉRER

From the History of accessible luxury to a Regenerative Premium craft.
Discover Régénéré from the heart of Paris.
Focusing on a practical approach to accelerate the adoption of innovative, low-impact materials and processes in a pure designer collection spirit. Each style will present a look based on a called "regenerative premium craft".

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VALETTE STUDIO

VALETTE STUDIO returns to the roots of fashion and design - people, craftsmanship and savoir-faire- to create an elegant and timeless wardrobe. The brand offers a fluid and refined wardrobe for women and men who are free of rules and standards and looking for freedom around the world since 2020, Pierre-François Valette has drawn on his rich and eclectic background to pass on his vision of tailoring, clothing and the ideal silhouette.

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VERY RARE

The concept behind VERYRARE c/o RAF REYES™ is to reference Design’s history and signal its existence within the colliding worlds of archive and 21st-century fashion. Exploring selected visuals dear to Raf Reyes’ heart. With a strong focus on complex and powerful designs, the brand with the two Rs®® is driven to create timeless artwear/work by portraying aesthetics that are uniquely, intimately & ultimately our own.

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