The Menswear Spring/Summer 2027 showroom session will take place at the Palais de Tokyo from Wednesday 24 to Sunday June 28th, 2026.
A digital version will also be available by invitation with the help of New Black from June 24th .

CACHÍ / GARDOUCH / LA CAGE / MATTHIEU RUIZ / OUEST PARIS
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For all these actions dedicated to emerging brands, the FHCM benefits from the continuous support of DEFI, L’Oréal Paris, and Accor, Official Partners.

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CACHÍ

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Winner of the AMI x IFM Entrepreneurship Prize in 2023, Cachí was founded in 2024 by Franco-Argentine duo Belén Frias and Élise Girault. Their paths first crossed in Paris in 2018, sparking a creative journey where fashion became their shared language.

The brand is built on three core values: connection, sharing, and balance. Each piece tells a story with both poise and purpose. Through their brand, the duo celebrates French and Argentinian craftsmanship while drawing inspiration from architecture and interior design.

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GARDOUCH

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Rémy Guerra graduated from the Gerrit Rietveld Academie in Amsterdam, where he pursued a programme focused on video and installation while teaching himself sewing. In 2024, he founded GARDOUCH, a framework in which he transforms his personal archives into silhouettes and explores what the past becomes once it is worn.

Originally from Gardouch, a village in the south-west of France that gives its name to his brand, Rémy Guerra has developed a practice built around a central idea: memory disappears if we stop holding on to it. Each collection blends naïve craftsmanship, anachronisms, and materials sourced from deadstock, creating a wardrobe designed for bodies rather than genders.

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LA CAGE

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Finalists of the 39th Hyères International Fashion Festival in October 2024, Victor Koehler and Victoria Baia founded LA CAGE while still students at Duperré School. In 2023, they decided to start selling their designs.

Drawing influence from 90s cinema, the duo puts a fresh spin on traditional styles, especially parade and ceremonial uniforms, to create a wardrobe that makes a bold statement. Made in France, LA CAGE pieces combine artisanal craftsmanship and a handmade approach, perfectly embodying, their vision.

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MATTHIEU RUIZ

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Following a bachelor’s degree in design from the University of Strasbourg in 2014, Matthieu Ruiz began his career as a Visual Merchandising Manager for the Printemps Group, a role that would sharpen his aesthetic vision. Building on this experience, he launched his eponymous brand in 2023, centred on his expertise in botanical dyeing, a cornerstone of his creative language. This specialization initially led to a series of capsule collaborations with brands such as Lacoste, C.P. Company, and LVMH Métiers d’Art.

Inspired by childhood memories and an imagination shaped by rural life and a sense of «soft brutality». Natural dyeing, at the heart of the project, serves as a profound storytelling tool where every shade recounts a gesture, a place, or a memory. In his work, imperfection is embraced as both an aesthetic and ethical value.

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OUEST PARIS

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Graduating from Atelier Chardon Savard, Arthur Robert worked for over ten years as a designer for several Parisian houses before launching his eponymous label in 2021. Capturing the zeitgeist with positivity and freedom while exploring pop culture OUEST Paris revisits the archetypes of an urban and contemporary wardrobe.

OUEST Paris is Paris meets dreamy California; raw denim, skate inspired pieces, traditional volumes, workwear details and sustainable fabrics. Finalist of the 2023 Pierre Bergé ANDAM Prize, Arthur Robert echoes a multicultural vision aware of the environmental and societal issues of our time. collaboration with Marimekko, he returns to Sphere to present his latest collection

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