‍WELCOME EDITION SHOWROOMS

23 – 26 January 25, 28 rue de Lappe 75011 Paris
International showrooms presenting the finest edit of premium contemporary products.

AMERICAN VINTAGE / BASK IN THE SUN / BÉTON CIRÉ / HOMECORE / IRON & RESIN / LATER* / LE MONT ST MICHEL / OLOW / PARAGES / SCHOTT NY
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*supported by DEFI

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AMERICAN VINTAGE: This spring-summer 2025, the American Vintage Man incarnates in Marseille. Under the sun and the blue sky, our collection vibrates from fluo to pastel. Whether preppy, casual or technical, spring-summer can be worn from morning to night – from the office to aperitivo. Comfort, colour, contrast, softness and layering are the primary inspirations for this new collection.  

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BASK IN THE SUN: Here comes the sun. Here comes Bask in the Sun, rooted in the Basque Country, combining maritime influences with urban aesthetics. Committed to sustainability, known for its clean lines, quality fabrics, and timeless designs.

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BÉTON CIRÉ: The line takes inspiration from the city, the sea and voyages. Our designer was inspired by her grandfather, a native of Quimper, who wore the hat in every type of weather on land or sea. Today, Béton Ciré’s Miki has evolved to become a unisex, timeless accessory. This high-end product is manufactured in France by hat craftsmen in noble, authentic materials.

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HOMECORE: A soul odyssey: “Homecore is taking you through an inner journey. It is all about spiritual exploration and human connection. A quest for what matters the most, simplicity and authenticity. This collection is inspired by nature through Claude Monet’s Nymphéas, as well as architecture through the stone carver Lorenz Stöer’s work. This fusion creates a visually rich assortment of colors, textures and styles. The fabrics include plush wools, cozy knitwear and intricately woven jacquards.”

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IRON & RESIN: “We are the opposite of fast fashion. what does that mean? the goods we make have been built for a purpose. we use them. we field test them, we break them, we're hard on them. Why does that matter? we work hard to produce goods that go beyond a single season usage. we’re all about building goods that last a lifetime, whether that be for camp, coastal vagabonding, short moto rides, long moto rides, tinkering in the garage, a night out in the city, sitting behind the computer, you name it.”

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LATER*: LATER... is a French brand founded in 2019 that combines the heritage of workwear with a contemporary street aesthetic. Our pieces are produced locally in France and Europe, in collaboration with partners we all know. We favour recycled, organic or repurposed materials to create a timeless style inspired by French culture and enriched by influences from elsewhere. LATER embodies conscious fashion, combining local know-how with a commitment to sustainability. “Our FW25 collection revisits the great classics of traditional French fashion with a contemporary approach. Inspired by the heritage of workwear and streetwear, each piece combines timeless lines with modern details. Produced locally in France and Europe using recycled materials, this collection embodies our vision: to sublimate the essentials while remaining true to our commitment to a thoughtful, sustainable impact.”

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LE MONT ST MICHEL:  The Heritage of the Le Mont St Michel Work Jacket is more than a Fashion style, this is a Piece of History. Since 1913, the Le Mont St Michel work jacket has transcended its original function to become an emblem of style and sophistication. This iconic piece, born in French workshops, has spanned more than a century, adapting to fashions while retaining its essence. From the artisan uniform to the wardrobe of fashion connoisseurs, this jacket tells a story of innovation and tradition. Let’s dive into the rich heritage of this timeless French icon.

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OLOW: Olow is much more than just a French clothing brand. From its workshop-boutiques in Paris and Nantes, OLOW brings together artists from all over the world and defends the idea of a high-quality, mixed wardrobe. The collections, with their vintage and workwear influences, are produced in small family-run factories in Portugal, or in France using traditional methods. Each piece is made from natural materials, mostly organic, spun in France or in neighboring European countries and labelled with Oeko Tex dyes. Member of the 1% for the planet movement.

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PARAGES: Mixing the codes of workwear and sportswear, even tailoring, PARAGES creates a durable and functional wardrobe, both contemporary and timeless. Assuming our stylistic biases ("the less the better"), we find in this 12th collection everything that characterizes our work since our beginnings: minimalist design, ample cuts, subtle fantasy, neat finishes. 

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SCHOTT NY: American legend since 1913, the Schott family has always been able to reflect in its collections the values of deep America: freedom, courage, and innovation. Creator of icons such as the Perfecto (in 1928), elevated by Marlon Brando and James Dean, Schott celebrates more than 100 years in the service of fashion.

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