WELCOME EDITION
June 20th to 23rd  

24 RUE DE LAPPE - SHOWROOM
28 Rue De Lappe
Paris 75011, France

‍

RUE DE LA ROQUETTE - SHOWROOM
22 Rue De La Roquette
Paris 75011,

‍

International showroom presenting the finest edit of premium contemporary menswear.

BASK IN THE SUN/ BÉTON CIRÉ / LATER */ LE MONT ST MICHEL / NOYOCO*/ OLOW /PARAGES *JEC

‍

NO.28 RUE DE LAPPE SHOWROOM

‍

BASK IN THE SUN

Bask in the Sun is a men's wardrobe with a strong iodine content, inspired by both the heritage of marine clothing and urban fashion. We develop original designs with clean and functional lines. From the Basque Country, we cultivate our differences and affirm the unique character of the brand season after season. From the very beginning, for each of our collections, we have made a point of using organic, natural and recycled materials as a priority in order to have the least possible impact on the environment.”

‍

‍

‍

LATER

The French brand located in Brittany was founded in 2019 by two childhood friends, Benjamin and Benoît... LATER... is about respect for the planet and the people on it. In an effort toward the planet, we focus on recycled materials, we limit our ecological impact through minimizing our consumption and offsetting what we do consume.”

‍

‍

‍

LE MONT ST MICHEL

“Le Mont St Michel” is a young brand with a long history. The company, that has specialized in producing sturdy work garments since 1913, was relaunched in 1998 by Alexandre Milan who transformed it into an urban, modern fashion label that remains faithful to the functional mood of its workwear heritage. Today “Le Mont St Michel” also integrates the know-how of Milan’s own ancestors since his great-grandmother founded the Aa knitwear factory in 1919. The company’s design studio is still located on the same Brittany site as this factory and its archives.”

‍

‍

‍

NOYOCO

“Since 2016, the NOYOCO team has been traveling the globe in search of the most exceptional, innovative, and sustainable natural fabrics. NOYOCO’s mission is to offer you limited-edition clothing for your next adventure, blending a modern, eco-friendly wardrobe with a spirit of adventure and a touch of comfort. Through the story of its products, NOYOCO aims to inspire people to innovate, connect with nature, and create beautiful things. Each collection is crafted for explorers and innovators, designed to accompany you on every journey.” OLOW : “Artistic collaborations are at our core, and for the SS25 Collection - Travel Diaries, we have worked with five talented international artists: Freya Clarke, Madeleine Illustration, We are out of office, Cécile Jaillard, and Enikoe Eged. Each artist brings a unique story to life through the collection, sharing their travel experiences and adventures. Their artworks serve as visual diaries, capturing the essence of their journeys and infusing our collection with a sense of wanderlust and exploration.”

‍

‍

‍

PARAGES

“Mixing the codes of workwear and sportswear, even tailoring, PARAGES creates a durable and functional wardrobe, both contemporary and timeless. Assuming our stylistic biases ("the less the better"), we find in this 12th collection everything that characterizes our work since our beginnings: minimalist design, ample cuts, subtle fantasy, neat finishes. Built around products that have already proved their worth, this new collection, compact and rich, translates a will to go to the essential: rainwear, aerial shirts, comfortable fleeces, wide pants.”

‍

‍

‍

NO.22 RUE DE LA ROQUETTE HOMECORE / BÉTON CIRE

‍

BÉTON CIRÉ

The word Beton (concrete) refers to the codes of urban street culture that the company’s designer uses to inspire her collections. Ciré (slicker) is a nod to the yellow slickers worn by sailors in Brittany. The resulting name evokes waves crashing on asphalt, one of the images designer Amélie Le Roux imagined in 2013 when she created Béton Ciré. The line takes inspiration from the city, the sea and voyages. The designer wants to embellish the pates of urban pirates around the world with a new take on Miki, the authentic Brittany sailor beanie. She was inspired by her grandfather, a native of Quimper, who wore the hat in every type of weather on land or sea. This high-end product is manufactured in France by hat craftsmen in noble, authentic materials. For the past few seasons, Béton Ciré has also offered new shapes in a desire to become an essential reference for headwear.

‍

‍

‍

HOMECORE

“This season is an ode to the beauty of our world and every living being that exists in it. We were inspired by a harmonious blend of organic textures and shapes ranging from our body’s cells to tree’s barks. Embracing two different color themes this season, our first is made for spring and inspired by earthy and muted tones, exuding a sense of grounding. The second color theme is thought out for summer, a vibrant mix of more primary colors bursting with vivacity.”

‍