WELCOME EDITION
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25/28 JUIN
73 Rue de Richelieu
75002 Paris
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AMERICAN VINTAGE / BASK IN THE SUN / BETON CIRÉ / HOMECORE / FLOTTE / LATER / LE MONT ST MICHEL / PARAGES / SAINT JAMES

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AMERICAN VINTAGE

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Don’t be fooled by the name: American Vintage comes from Marseille, France.
Founded in 2005, the brand proposes an edited wardrobe of elevated basics inflected with vintage references, at the intersection of Californian cool and South of France flair. 
The collections have grown season by season, structured around increasingly detailed pieces. Today, American Vintage offers men’s, women’s, children’s and sports’ ranges, where colors and materials, the brand’s DNA, generate emotions and excitement. Welcome to the House of Colors.

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BASK IN THE SUN

Bask in the sun is a French brand which offers a maritime-inspired wardrobe.
From Guethary, on the Bask coast, its founders design collections inspired by the legacy of sailor’s apparel as well as by the urban fashion.
The manufacture is European, durable, and ethical, close to the ocean, in small family-owned factories on the North coast of Portugal. From the spinning until the dyeing, including the printing and the garment manufacturing, Bask in the sun knows all its partners and visit them several times a year to design quality clothing with a fine sense of details, so that every piece is seen as tailor-made.
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On the menu this season of the ARTIST SERIES, an allover print on a zipped jacket which is part of a mini-collection dedicated to the Spanish painter Alfonso Sanchez, a capsule collection around the work "walking down the track" but also, a print dedicated to the Portuguese artist Sickfaces, and 2 jackets with embroideries designed by the Chilean and Brazilian artists Daniela Garreton and Lorena Moreira.

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BETON CIRÉ

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Founded in 2013 by Amélie Le Roux, Béton Ciré has developed collections of headwear from the outset around an iconic piece: the Miki, inspired by the docker’s cap.
The brand follows an approach where functional forms are refined over time, at the intersection of urban influence and workwear wear.
Produced in Europe, the collections rely on specialized craftsmanship and materials selected for their structure and durability.
Over the years, Béton Ciré has expanded its wardrobe with complementary pieces, sleeveless vests, scarves, designed to pair naturally with its headwear.
A cohesive, unisex and enduring wardrobe, created to move with everyday life and its unpredictability, with precision, character, and a certain taste for adventures.
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HOMECORE
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HOMECORE for everyday life created in Paris, in 1992 our collections are based on timelessness, high quality, and freedom of
movement.
"Peace, love, unity and having fun."

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FLOTTE

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Flotte is a French colorful, sustainable, unisex rainwear brand. Our mission is to make rainy days brighter through eco-responsible, colorful
and unisex rainwear.
Our raincoats and jackets are made from 100% recycled and certified fabrics. Timeless collections with a feel-good approach, suitable for everyone's daily life and wearable throughout the seasons.

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LATER

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At LATER..., Summer 2027 is about movement, evolution and permanence.
This season, silhouettes become looser, fabrics feel softer, and colours appear gently faded by time and sunlight. Nothing feels new for the sake of being new. Everything is designed to settle naturally into everyday life.
Inspired by workwear, travel, street culture and lived experiences, these pieces are made to evolve with the person who wears them. To collect memories, marks and stories along the way.

We believe clothing should adapt to life, not the other way around. That's why we continue to build a wardrobe with room to move, room to age,
and room to become your own.
Because the most meaningful garments are rarely the newest ones. They are the ones that stay.

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LE MONT ST MICHEL
When nearly a century of archives meets a contemporary wardrobe, a distinctive signature emerges: Le Mont Saint Michel. Timeless and functional, instantly recognizable pieces where heritage is reinterpreted through a modern lens.
Built on an authentic and meticulously documented legacy, our house leverages its history to design garments that meet the highest standards of quality and craftsmanship. Each creation answers a fundamental market expectation: a distinctive and enduring style, designed to stand the test of time and assert its relevance with confidence.

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PARAGES

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Mixing the codes of sportswear and workwear, even tailoring, PARAGES creates an evolving and functional wardrobe, both contemporary and timeless.
The clothes reflect a strong desire to go to the essential, characterized by a minimalist style, comfortable cuts and quality materials. Each garment is made in Portugal in qualified family factories, with particular care given to the manufacturing process.
The quality of our fabrics and our manufacturing is our top priority. Eco- responsibility is not merely a question of labels. Aware that we all owe a
debt to our Mother Nature, the least we can do is to minimize our impact on the environment by designing timeless and durable clothing, using as many environmentally friendly materials as possible and never producing more than the anticipated demand.
"The less the better."

At a time when the image seems more important than the final product, we choose the opposite path. Minimalist even in our communication, we stick to the bare minimum: more than ever, we think that clothes speak for themselves.

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SAINT JAMES

For more than 130 years, SAINT JAMES has drawn its inspiration and expertise from its origins: the sea. Sailor sweaters, peacoats and Breton striped shirts—these iconic garments have built the worldwide reputation of the French brand and continue, season after season, to embody a style that is both timeless and authentic.

Awarded the French “Entreprise du Patrimoine Vivant” label in 2012, SAINT JAMES reinterprets its signature pieces each season while continually renewing its creative vision through a wide range of collaborations, introducing new silhouettes that blend heritage with contemporary relevance.

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