WELCOME NY

28-30 January 25

101 7th Ave, New York NY, 10011, USA

Welcome Edition is a New York-based showroom that showcases collections from top menswear and womenswear brands from around the world. Located in the iconic Barney's department store site in the heart of NYC, it offers a unique platform for international buyers to explore innovative and high-quality fashion brands and products in the heart of New York City.

DE BONNE FACTURE / HOMECORE / OLOW

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DE BONNE FACTURE: De Bonne Facture is a premium and sustainable menswear brand created by Déborah Neuberg in 2013. The wardrobe loosens men's classics items with contemporary cuts, high quality natural materials that are certified with CSR commitments, especially on dyes and animal welfare. The pieces are sustainably manufactured by regional ateliers specialized in unique know-how, respecting historical and local manufacturing cultures. The brand is a pioneer in "made by" with each item that tells the name of the atelier that made it. The brand is based on five pillars: longevity of the clothes, traceability of the workshops, origin of materials, ecological impact and preservation of industrial know-how. De Bonne Facture received the B Corp certification in 2022.

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HOMECORE: A soul odyssey. “Homecore is taking you through an inner journey. It is all about spiritual exploration and human connection. A quest for what matters the most, simplicity and authenticity. This collection is inspired by nature through Claude Monet’s Nymphéas, as well as architecture through the stone carver Lorenz Stöer’s work. This fusion creates a visually rich assortment of colors, textures and styles. The fabrics include plush wools, cozy knitwear and intricately woven jacquards. This season, follow us on concrete winter slopes in a snowy stone landscape, towards grounding, balance and harmony.”

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OLOW: Creative, independent and committed since its creation in 2006, Olow is much more than just a French clothing brand. From its workshop-boutiques in Paris and Nantes, OLOW brings together artists from all over the world and defends the idea of a high-quality, mixed wardrobe. The collections, with their vintage and workwear influences, are produced in small family-run factories in Portugal, or in France using traditional methods. Each piece is made from natural materials, mostly organic, spun in France or in neighboring European countries and labelled with Oeko Tex dyes. Member of the 1% for the planet movment.

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