Atelier Eveil Ludique is an artisanal fashion brand founded in 2019 by Mirco Bercelli.
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After returning to France from working in the fashion industry in New Delhi, India —and witnessing the reality of fast fashion production in local factories— Mirco Bercelli decided to launch Atelier Eveil Ludique. Every piece created by the brand is made from pre-existing garments, deadstock materials, and donations.
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The name Atelier Eveil Ludique translates to something like "Playful Awakening Workshop" and is a tongue-in-cheek nod to how people around Mirco Bercelli perceived his decision to leave a career in marketing for sustainable fashion entrepreneurship. It’s inspired by the dismissive tone used to describe kids' activities in a daycare center. In contrast, the brand’s aesthetic is deliberately bold, raw, and confrontational—a direct contradiction to its innocent-sounding name.
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Atelier Eveil Ludique is our creative response to some pretty big questions: How do we create without generating more waste? How can we lower the impact of the fashion industry?
Every piece produced by A.E.L. means one less garment in a landfill, fewer kilos of cotton harvested, and thousands of liters of water saved.

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https://www.atelier-eveil-ludique.com/
https://www.instagram.com/atelier.eveil.ludique/

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