Expertise & DNA

Since 2017, it is in France that AULP products are designed and created. The entire brand’s expertise, from design to modelism going through price negotiation, allow us to conceive optimum products with the best Quality/Price ratio.

The brand is unique due to the look of its products and also an attractive price. Very strong and well known on his 2nd layers such as softshell and knitwear, AULP propose and Fall/Winter but also a Spring/Summer range.

In order to keep competitive, the brand is always working on his supplier panel, keeping the best one and find new, so we can always have an optimal product in term of quality and price.

Brand’s identity

The look of AULP styles has always been the key point when we are conceiving our products. On this new AW21 range, we wanted to create a real brand identity in order to easily recognize an AULP product, either a Softshell, a knitwear or a ski jacket.  

Our future product range will be splited in 3 different but complementary ranges:

- Essential range, with classic and efficient design
- Sportswear range, with a versatile style, easy to wear in city
- Ski range taking the codes of the 2 Essential and Sportswear range.

AULP brand put a foot into sustainability on Spring/Summer 20, by proposing recycled fabric. We keep working on recycled styles on AW21 with a 3-year ambition to have more than 50% of our range with recycled materials.

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