VETRA (French portemanteau for workwear) was founded in Paris in 1927. Since then, the family-business still manufactures 100% in France in its own factory, genuine French workwear in authentic fabrics.
Renowned worldwide, Vétra is craved by city boys and girls seeking products with an history and a meaning. The fourth-generation combines the nine-decade savoir-faire with modern sensibility to create today's wear, iconic and fashionable.